PENGARUH LABELISASI-HALAL, CITRA MEREK (BRAND IMAGE) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN

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PENGARUH LABELISASI-HALAL, CITRA MEREK (BRAND IMAGE) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN

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ABSTRACT/ABSTRAK
Instant noodles as fast food that is easily found anywhere, can influence purchasing decisions
including: price, brand image, and halal-lebelisasi. The purpose of this study, is to determine how the
influence of halal label (X1), price (X2) and brand image (X3) partially and simultaneously on the
decision to buy instant noodles IAIN Lhokseumawe students ?. Quantitative research data were
obtained through distributing questionnaires to 92 students on the liker scale. The results of the study,
it was found that partially the three halal lebelization variables (X1), Brand Image variable (X2) and
price (X3) had a positive effect but only variables (X1 & X2) were significant in the decision to buy
instant noodles of FEBI IAIN Lhokseumawe (Y) students . while simultaneously there is influence on
all three variables. So the conclusion is that if all variables are improved together, the decision to buy
FEBI IAIN Lhokseumawe student instants will increase.

Detail Information

Penulis
Ismaulina - Personal Name
Maisyarah - Personal Name
NIP/NIDN/NIM
Edition
Language
Indonesia
Publisher Fakultas Pendidikan Ekonomi dan Bisnis UPI : Bandung.,
Edition
Subject(s)
LABELISASI HALAL, CITRA MEREK, PRODUK MAKANAN MIE
No Panggil
2x6.3 Mai p

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