Semiotic Analysis of Islamic Communication Message of Melengkan at Gayonese Culture in Central Aceh

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Jurnal Nasional Terakreditasi

Semiotic Analysis of Islamic Communication Message of Melengkan at Gayonese Culture in Central Aceh

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Abstract: This study discusses the forms of the message and
the principles of Islamic communication at Gayo ethnic
culture in Central Aceh District. Using qualitative research
with the semiotics analysis approach in analysing the text of
the customary speech written by A.R. Hakim Aman Pinan, this
research found that the form of messages contained in the
custom of downcast is the form of informative messages
namely messages spoken by pemelengkan only in the form of
persuasive messages, namely pemelengkan give advice
containing persuasion so that awareness arises in the
communicant, and coercive messages, namely pemelengkan
give orders to comply with customs and sanctions against
these violations. Additionally, the principles of Islamic
communication contained this culture are the principle of
qaulan sadiddan, qaulan kariman, qaulan layyinan, qaulan
maysuran, and qaulan ma’rufan.
Keywords: Semiotics, Melengkan Custom, Gayo, Islamic
Communication

Detail Information

Penulis
MARHAMAH - Personal Name
Linur Ficca Agustina - Personal Name
NIP/NIDN/NIM
Edition
Language
English
Publisher Jurnal Komunikasi Islam : UIN Sunan Ampel.,
Edition
Subject(s)
No Panggil

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