FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI MASYARAKAT KECAMATAN MATANGKULI TERHADAP PRODUK MEREK PRIBADI ALFAMART (STUSI KASUS ALFAMART KECAMATAN MATANGKULI)

Record Detail

Jurnal

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI MASYARAKAT KECAMATAN MATANGKULI TERHADAP PRODUK MEREK PRIBADI ALFAMART (STUSI KASUS ALFAMART KECAMATAN MATANGKULI)

XML

Abstract
Alfamart's personal brand is a foreign matter, where few people know
about Alfamart's personal brand products. The lack of public knowledge about
Alfamart's personal brand products will certainly have an impact on people's
buying interest in these products. The formulation of the problem in this study
are: What products use Alfamart's personal brand and what factors influence
the people's buying interest in Matangkuli District on alfamart's personal
brand products ?. The research method used is a quantitative method using a
Likert scale, namely obtaining data through questionnaires in the field and the
data analyzed through the SPSS Window 22 program. The results of the study
are: Products that use Alfamart's personal brand, namely: Food Products,
Beverage Products, Repeat Equipment Year, as well as other products. Based on
the results of the research both in the t test (partial test) and F test
(simultaneous test), there is no single factor that influences the buying interest
of the people in the Matangkuli sub-district towards Alfamart's personal brand
products

Detail Information

Penulis
RATNA AULIANA - Personal Name
Ismaulina - Personal Name
NIP/NIDN/NIM
Edition
Language
Indonesia
Publisher FEBI-EKONOMI SYARIAH : IAIN Lhokseumawe.,
Edition
Subject(s)
No Panggil

BACA FULLTEX

LOADING LIST...



Information

RECORD DETAIL

Back To Previous  XML Detail